When Translation and SEO Work Together

February 7, 2017by silk-r0

It’s a well known fact that translators need to have a strong command of both source and target languages to be able to do their work properly; however, the work of a translator will often imply possessing other kinds of knowledge such as marketing and copy-writing, and knowledge of SEO translation.

What is SEO translation?

“Search Engine Optimization” or SEO translation is the process of affecting the visibility of a website or a web page in a search engine’s search results by using keywords. To do this each website has a behind the scenes content so to speak that only search engines read. It is this content that is used to increase a company’s SEO. The translation should not only be in a language that the target audience read but also in a language that the search engine can read.

Why You Need SEO Translation?

If there are two aspects of business emerging as the most vital cogs in the online marketing system, it is SEO and Localization. SEO translation help your business reach as many potential clients as possible. A professional SEO translator discovers which keywords are going to produce the highest number of hits, and then embark on lengthy campaigns to ensure that their website appears at the top of such searches.

Why You Should Not Use Translation Tools for SEO translation?

The first thing to remember is that direct translations of keywords often won’t work, and thus it is important to research (ideally with a translator) the most relevant keywords within other core language groups.  This is especially relevant if you have a specific sizable market, within another language group. No matter how advanced technology has become, it is simply impossible for any machine or software to determine cultural nuances when it comes to language.

SEO translation is about injecting the right words, phrases, conjugations, acronyms and shortcuts that certain people uses when searching for certain product or service in the content. If you are serious about attracting more readers, it is absolutely essential to hire professional translators who are familiar with SEO translation.